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Tuesday, October 22, 2013

TEDtalks: Apollo Robbins: The art of misdirection


     The power of misdirection is something really interesting to learn and it can be a very powerful tool if used correctly in the media. ApolloRobins talks about the art of misdirection in a TED talk. His talk will blow up your mind it is amazing how we can see things and not even paying attention to other things that are very close to us or that are in front of our eyes.  His talk is one of the most amazing and inspiring talks I have ever watched not just because of how he entertains the audience but because he finishes the talk with one question: “If you could control somebody’s attention what would you do with it?”

     From the first time I watched his talk on YouTube to right this moment, I’m still asking myself the same question but not only what would I do with it, but how can misdirection can be used in the media. Something that we have to consider as well is how we perceive things and it is amazing how much stuff we can miss if we don’t pay close attention to everything that surrounds us.

     If we could pay attention at everything that is around of the object, the idea, the person, the dream or anything in between, we could be more aware of what products we will buy and if we are in the selling side, how can we approach new customers.

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