Interview with Gabriela Interiano (Gabs Interia)

   Recently I had the opportunity to interview Gabriela Interiano (Gabs Interia) via e-mail about negotiating in the entertainment business. Gabriela Interiano, is a singer/songwriter who just recently made her first music video with her single Live It Up. She is a proud Guatemalan/American who now resides in Los Angeles, CA. where she is making her dream come true. According to Gabs Interia, when it comes to business, you have to put your feelings aside and understand that both negotiators and entertainers are trying to sell a product: “When it comes to business, there are no emotions, only facts. Both sides need to evaluate their best interest until coming to a settlement”. Gabriela Interiano (Gabs Interia). It is true on what Gabs Interia says because we have to be aware of what our goals on a negotiation are.

   Gabs Interia was able to give some value tips for the new negotiators in the entertainment business. The most important tip is that it takes a lot of time and effort to do a great negotiation, here are the words of Gabs Interia: “It takes concistency, educated persistency and serious entertainment knowledge to understand and to move higher up in the ladder in this business”. It is clear that no one can be an excellent negotiator without practice, knowledge and networking. Practice; we have to know and understand that our first negotiation might not be accordingly of what we expect. Over time, after practicing different types of negotiations, we might get at the top of the ladder. Knowledge; it is important to know who are we working with, more when it comes to the entertainment business. Networking; our network plays a very important role in this business. Let’s put it this way: People know people… that know people. Or just like our artist says: “Clearly networking with the right people takes a huge part in this journey.” Gabriela Interiano (Gabs Interia).

In a question asked to Gabs Interia on how does she handle positional bargaining tactics, she answered: “…possible solutions that isn’t working by solving the problems at hand while expressing your assets…” . when positional bargaining comes into place in a negotiation it is a good idea to have clear how much can an artist allows and how much the negotiator is willing to give, and vice versa. The last question asked to Gabs Interia was to give an example of how she had worked toward mutual benefit when she was negotiating for a deal, and this was her response: “…showing the actual/current product (i.e. entertainer) growing audience, Social media impact and overall product positive influence to the business.” Gabs Interia.

I want to thank deeply Gabriela Interiano (Gabs Interia) for letting me interview her in her busy schedule. Also I want to wish her the best in her career as an artist! If you want to know more about her and her work please visit her website http://www.gabsinteria.com/ and also follow Gabs Interia on Instagram: @gabsinteria and Twitter: @gabsguate for all the latest on the #liveitup experience, Gabs trends and future music!